It's all in a name, or is it?

In one of my MBA classes, we did a case study on RadioShack. The basis of the case study was that the name "RadioShack" is dated and that modern consumers can't relate to the store's name. Thus, there has been big marketing push to rebrand themselves as "The Shack" and eventually, store fronts may even have "The Shack" signage and the radio term will be completely gone. However, in my dealingss with RadioShack last week, the problems are much, much deeper than the name. MBA students will also tell you that it is important to have a clear mission statement and business definition that defines who you are and what you do. This is clearly lacking at RadioShack. After calling all 4 store locations in my area, I was quite confused as to what they even sold. I was under the impression that I could get consumer electronics and hard to find electronic parts, adapters, etc. However, I couldn't even find a store associate on the phone who could tell me whether or not they sold a network card for a PC. In fact, at one store, the associate was so bad, he didn't even know what a PC was, much less a network card and began trying to sell me a cell phone. I asked him if there was anyone there who I could talk to instead who might know something about technology and he said no. Let me clarify, there is no one who works at that RadioShack who knows anything about technology. And he was right, I talked to his store manager and he was also clueless. Finally, I found someone at a different store who said that they did have a network card for a PC, so I proceeded further into asking about the card as I needed it to have a PCI-Express interface, because my PCI slot was already being used. She assured me that it was a PCI-Express. However, when I got to the store, it was USB. I've never actually had anyone confuse a USB interface with a PCI-Express one before. In short, I came away from my experience with RadioShack frustrated and bewildered. I will admit, the USB interface card did work out for me because there ended up being Debian Linux drivers for it and there were none for any Intel PCI-Express card that I found. However, the experience certainly solidified for me that RadioShack's problems are much more than their name and I'm no investor, but I'd steer clear of their stock if I were you because the future can't be bright. However, if you are in the market for a cell phone or maybe women's hats or dresses, they may be able to help you, actually, I'm not sure, I don't really know what they sell there and no one who works there can tell me.