Corporate Accountability International is hosting a retirement party for Ronald McDonald and has started a campaign to put pressure on McDonalds to retire the icon.
http://pagingdrgupta.blogs.cnn.com/2010/03/30/group-tells-ronald-mcdonald-to-take-a-hike/?hpt=T2
They were successful back in the 90s of getting Camel to retire Joe Camel and are employing similar strategies with Ronald now. Joe Camel, which I never 100% agreed with, got kids to smoke and now Ronald is convincing kids to be obese. They blame Ronald for the increase in childhood obesity. Really? It's Ronald's fault? It's too bad all those kids don't have parents around to keep them from eating McDonalds every day. I can understand lobbying for McDonalds to add some healthier choices on the menu (which they have over the last couple years), but forcing them to retire Ronald McDonald just because kids these days have irresponsible parents that aren't making sure their kids are eating properly is absurd. Besides, smoking and hamburgers are two completely different things. I just think this is absolutely ridiculous.
But while we're here, why Ronald and not the Hamburgler? First of all, the Hamburgler steals hamburgers! He should have been prosecuted years ago and has been running around stealing hamburgers for way too long now. Or what about Mayor McCheese? His head is a cheeseburger! When I see a clown, I don't think of a cheeseburger, but when I see a cheeseburger, I think of a cheeseburger. Call me crazy. Or Grimace? He's actually fat, as opposed to Ronald who apparantly doesn't eat enough of his own product to be obese. Are other chains safe? What about cereals? They all have cartoon mascots. Is the Nestle Quik rabbit next? Tony the Tiger? Wendy? Jack in the Box?
Ridiculous.
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